Have you tried a Ranch Snack Wrap or a Little Italian yet? Or a Little Chorizo Melt? Or an Oriental Snack Wrap? If you have, you are not alone. These exotic-sounding delights are all part of the "Little Tasters" menu, introduced by McDonald's in Britain at the beginning of last year, in a carefully planned move. The strategy addressed two key objectives - first, to tackle the impact of the recession on consumers by offering them a good-value item, between £1.49 and £1.59, which sat between the...
Full Story: The Times
